The Three Most Important Words

submitted by Gerry Bock

Nasty Hurricane Andrew

In August 1992, Hurricane Andrew went bananas. Like a drunk on too many Tequilas, he tore into South Florida with wind gusts of 175mph, redrawing the landscape. Approximately 600,000 homes and businesses bore the brunt of his menacing and destructive actions. By the time Andrew left, he had run up a tab of $26 billion dollars and left behind some very angry insurance companies. Andrew was responsible for the second highest insurance payout in history, surpassed only by that associated with September 11. Many insurance company consulted their crystal balls and decided the future in Florida was too unpredictable. So, while they covered the claims, they refused to renew policies.

State Farm Had a Different Opinion

State Farm looked further and assessed the reasons why these homes had been so vulnerable. Hurricane Andrew had blown roofs off because contractors had not anchored them to the frames of the homes. Then, having taken action to understand the situation, State Farm paid out the policy claims and also paid for its customers to bring their buildings up to code. This insurance company was willing to make sure their customers had peace of mind should Andrew or one of his family come visiting once again.

Families can be Like Hurricanes

When crisis strikes a family unexpectedly, it can blow the roof off, leaving family members exposed and vulnerable. When a family has a good internal structure, the roof stays anchored and in place, regardless of the turmoil going on outside the family home.

Which Brings Us to the Three Most Important Words

Webster’s Dictionary defines the word “Client” in the following way: “A client is one who comes under your care, guidance and protection.” This definition places the emphasis on us, as professionals, in our relationship with you, to care, protect and guide, as you recover from unexpected events, assisting you in rebuilding your family to achieve a new and more enjoyable standard of living. When the unexpected blows the roof off, leaving you needing care, guidance and protection, please allow us to bring you and your family to a new, and improved standard of living.